Circular halo-like cloud above the peak of Mount Fuji, seen from Oike Park in Yamanashi, Japan

Story‑driven travel ghostwriter for sustainable, cultural & community-based brands

Travel ghostwriter for sustainable, cultural, and community-based tourism brands, writing ethically grounded, nuanced stories that go beyond highlight reels so thoughtful tour companies sound like they truly understand the communities and travelers they serve.

About

Travel writer taking a photo near Lake Tazawa in Akita Prefecture, Japan.

I’m Dan, a thoughtful partner for sustainable travel brands. Clients come to me for steady, calm collaboration and a strong respect for local communities, culture, and context. I’m most at home writing for brands that care about honest marketing, meaningful impact, and trips that still feel good long after the photos are posted.

How I write

Observant, journalistic tone with a hint of subtle creativity, focusing on small, meaningful details and real stories — leaving readers reflective but clearly guided toward taking thoughtful action or booking with confidence.

Quiet view of Lake Tazawa in Akita Prefecture, Japan, with still water and surrounding mountains.

Services

Article writing

Thoughtful, story-driven articles for sustainable and community-focused travel brands, optimized for SEO.

Newsletter/email

Occasional emails on ethical travel storytelling and practical ideas for sustainable tour and travel brands.

Guides

Destination guides for sustainable, cultural, and community-based trips, centered on real daily life and local context.

Website copy

Website copy for sustainable travel brands, rooted in real stories and clear calls to action.

Want to work together? Drop me a message and I’ll get back to you soon.

Dan Johnston

Ottawa, ON | (519) 281-8567 | dan@danjohnstonwriting.com

© Dan Johnston, 2026